As part of the Marketing course carried out in our department, our graduate and Nextpharma medical representative Buse Kurnaz met with students in an online session. The event was organized under the coordination of the course instructor, Asst. Prof. İlknur Tüfekçi.
In her presentation, Kurnaz addressed key topics such as the fundamental stages of the personal selling process, effective communication skills in customer interactions, strategies for building trust, the importance of needs analysis, and the role of product knowledge in sales performance. She also shared examples from her field experience, enabling students to evaluate marketing practices within the context of real business environments.
The online meeting provided an opportunity for students to reinforce their theoretical knowledge of personal selling and to gain insight into current practices in the sector.
As the Medical Promotion and Marketing Program, we extend our sincere thanks to our graduate Buse Kurnaz for her valuable contributions and wish her continued success in her professional career.
