Course Contents

TTPS 101

Anatomy

(3–0–3–4)

This course provides students with knowledge about the human body, the location and functions of organs, and the systems they belong to. Students are expected to understand the structural and functional relationships between organs and systems.

TTPS 103

General Business

(3–0–3–4)

Basic concepts of business economics and related disciplines. Establishment, environment, size, and types of businesses; business functions such as management, production, marketing, finance, accounting, and human resources. Includes social responsibility, ethics, and decision-making.

TTPS 105

Introduction to Diseases

(2–0–2–3)

Overview of major diseases affecting the cardiovascular, respiratory, digestive, urinary, genital, skeletal, connective tissue, and integumentary systems; includes pregnancy and childbirth-related conditions.

TTPS 107

Marketing

(3–0–3–4)

Scope and features of marketing, modern marketing management, environmental factors, strategic marketing process, consumer and industrial behavior, market segmentation, target market selection, product, price, promotion, and distribution.

TTPS 109

Basic Chemistry

(2–0–2–2)

Fundamental concepts of chemistry, chemical reactions, solutions, chemical equilibrium, acids and bases, basics of organic chemistry, oxidation–reduction reactions.

TTPS 111

Medical Biology and Genetics

(2–0–2–3)

Cell structure and components, membrane properties, organelles, genetic material, information flow, genome organization, chromosomes, cell division, mutations, and recombinant DNA technology.

TTPS 113

Medical Terminology

(2–0–2–2)

Basic medical terms and definitions related to human anatomy and diseases; terminology of body systems including skeletal, respiratory, circulatory, digestive, urinary, nervous, reproductive, and endocrine systems.

ODO 142

Basic Computer Technologies

(2–0–2–2)

Introduction to computer hardware and software; use of operating systems and office applications such as Windows, WordPad, Paint, and MS Word; file operations and formatting skills.

ODO 121

Atatürk’s Principles and History of Turkish Reforms I

(2–0–2–2)

Covers the First World War, the partitioning of the Ottoman Empire, the National Struggle, establishment of the Grand National Assembly, and the foundation of the Turkish Republic.

ODO 111

Turkish Language I

(2–0–2–2)

Understanding the structure and richness of the Turkish language; principles of written expression; improving reading, writing, and research skills.

ODO 131

Foreign Language I (English)

(2–0–2–2)

Basic English grammar structures; nouns, adjectives, adverbs, tenses, modals, conjunctions, and prepositions. Focuses on reading, writing, and speaking at an introductory level.

TTPS 102

Biochemistry

(2–0–2–2)

Introduction to biochemistry and its history; structure of atoms and molecules; carbohydrates, lipids, proteins, nucleic acids; metabolism and related disorders; enzymes, vitamins, hormones, and minerals essential for human physiology.

TTPS 104

Pharmacology I

(3–0–3–5)

Introduction to pharmacology, absorption, distribution, metabolism, and excretion of drugs; dose–response relationships; mechanisms of drug action; receptors and drug–receptor interactions; factors altering drug effects; pharmacogenetics; antibiotics and chemotherapeutic agents.

TTPS 106

Physiology

(3–0–3–3)

Structure and function of cells, excitable tissues, and body systems. Topics include blood composition, circulation, respiration, digestion, renal function, endocrine regulation, reproduction, and the nervous system.

TTPS 110

Interpersonal Relations

(2–0–2–3)

Fundamentals of interpersonal communication; human psychology, motivation, values, personality, persuasion, and social behavior; workplace communication and relationship management.

TTPS 112

Medical Microbiology

(3–0–3–3)

History and scope of microbiology; classification and structure of microorganisms; bacteria, viruses, fungi, and parasites; infection and transmission routes; sterilization, disinfection, immunity, vaccination, and antimicrobial resistance.

TTPS 114

Consumer Behavior

(2–0–2–2)

Characteristics of consumer markets; purchasing decision process and influencing factors; consumer protection and related legislation; analysis of consumer organizations and market behavior.

İSG 102

Occupational Health and Safety

(2–0–2–2)

Concepts of occupational health and safety; workplace hazards and risk assessment; safety management systems; legal regulations; preventive measures to ensure a safe working environment.

ODO 122

Atatürk’s Principles and History of Turkish Reforms II

(2–0–2–2)

The Turkish War of Independence, Sakarya and the Great Offensive, the proclamation of the Republic, abolition of the Caliphate, principles of republicanism, secularism, and nationalism, and early Republican reforms.

ODO 112

Turkish Language II

(2–0–2–2)

Development of writing and punctuation skills; composition types; importance of correct expression in communication; reading and research practices.

ODO 132

Foreign Language II (English)

(2–0–2–2)

Everyday English expressions, leisure activities, weather, abilities, requests and offers, giving directions, adjectives, tenses, and storytelling in the past tense.

STJS 102

Vocational Internship I

(0–0–0–4)

Practical training in companies operating in the health and medical marketing sector. Students apply theoretical knowledge, develop professional skills, and gain workplace experience under institutional supervision.

9010034

Career Planning

(1–0–1–2)

Introduction to career planning concepts; identifying personal strengths, career goals, and job opportunities; CV preparation and interview techniques.

TTPS 201

Pharmacology II

(3–0–3–5)

Pharmacology of the autonomic nervous system; drugs affecting the gastrointestinal, cardiovascular, respiratory, and endocrine systems; pharmacological treatment of obstetric, gynecological, and urinary disorders; fluid, electrolyte, and acid–base balance.

TTPS 203

Pharmaceutical Market and Company Evaluation

(3–0–3–5)

Structure of the pharmaceutical market, role of medical representatives, customer satisfaction, opportunity identification, and evaluation of pharmaceutical companies. Includes practical examples and case analyses.

TTPS 205

Toxicology I

(3–0–3–5)

Introduction to toxicology and fundamental concepts; mechanisms of toxic effects; toxicokinetics and toxicodynamics; classification of toxic effects; genotoxicity, teratogenicity, drug allergies, and circadian toxicology.

TTPS 207

Customer Relationship Management (CRM)

(2–0–2–3)

Principles of CRM; customer satisfaction and loyalty; communication strategies; relationship marketing; complaint handling; customer retention and value creation programs.

TTPS 221

Professional Practice I

(0–4–2–4)

Practical application of theoretical knowledge in professional settings. Students observe and participate in real business operations related to pharmaceutical and medical marketing.

TTPS 223

Group Work and Skills I

(2–0–2–2)

Development of teamwork, communication, and problem-solving skills; conflict management, ethics, motivation, social responsibility, and time management in team environments.

TTPS 225

Professional English I

(2–0–2–2)

English communication in professional contexts such as inquiries, phone calls, meetings, and e-mails; cultural awareness and terminology specific to medical promotion and marketing.

TTPS 227

Research Methods and Seminar

(1–1–2–2)

Introduction to scientific research methods, problem definition, hypothesis formulation, data collection, literature review, report writing, and presentation techniques.

TTPS 229

Photography

(1–1–2–2)

Basics of photography, history, types of cameras, lighting, exposure, and shooting techniques.

TTPS 231

Biomedical Technology

(2–0–2–2)

Introduction to biomedical devices and sensors; physiological effects of electricity; bioelectric signals; use and maintenance of medical devices such as ECG and EKG.

TTPS 233

Public Relations

(2–0–2–2)

Theories and practices of public relations; press releases, reputation and perception management, crisis communication, and the relationship between PR and other disciplines.

TTPS 235

First Aid

(2–0–2–2)

Basic principles and practices of first aid, wound dressing, bleeding control, fractures, burns, poisoning, and emergency response in various situations.

TTPS 237

Time Management

(2–0–2–2)

Importance of time management, overcoming procrastination, perfectionism, and anxiety; planning, goal setting, and prioritization techniques for professional success.

TTPS 239

Diction and Body Language

(2–0–2–2)

Fundamentals of diction, correct pronunciation, breathing techniques, tone, and use of body language in effective communication.

TTPS 241

Human Resources Management

(2–0–2–2)

Overview of human resources planning, recruitment, training, performance appraisal, career development, and compensation management.

TTPS 243

Total Quality Management

(2–0–2–2)

Principles of quality management, evolution of quality systems, quality circles, continuous improvement, and human factor in total quality.

TTPS 245

Basic Health

(2–0–2–2)

Concepts of disease prevention, infectious and chronic diseases, maternal and child health, mental health, stress management, and public health awareness.

BDN 201

Physical Education and Sports I

(1–1–2–2)

Fundamental skills and coordination exercises through physical activities such as running, volleyball, and gymnastics.

GZL 201

Fine Arts I

(1–1–2–2)

Basic concepts of art, drawing and shading techniques, light and shadow applications, and color studies.

TTPS 281

Labor and Social Security Law

(2–0–2–2)

Fundamental principles of labor law, employment contracts, wages, termination, compensation, and trade union rights.

TTPS 283

Sales Techniques I

(2–0–2–2)

Sales concepts, stages of the sales process, sales force management, customer attitudes, and the application of sales methods in pharmaceutical marketing.

ODO 001

National Will and Democracy

(3–0–3–3)

The concept of democracy, national sovereignty, and civic participation in the context of Turkish political history.

ODO 002

Gender Equality in Society

(3–0–3–3)

Basic concepts of gender equality, social justice, and awareness of gender roles in professional and social contexts.

TTPS 202

Pharmacology III

(3–0–3–5)

Pharmacology of the central nervous and musculoskeletal systems; principles of rational drug use, good clinical practices, clinical research phases, bioavailability and bioequivalence, pharmacoeconomics, and pharmacovigilance.

TTPS 204

Sales Techniques II

(3–0–3–4)

Advanced sales strategies and sales promotion in the pharmaceutical field; international sales management, negotiation skills, and customer relationship strategies; practical applications of personal selling.

TTPS 206

Toxicology II

(3–0–3–5)

Principles of acute poisoning management; drug toxicities and interactions; safe drug use during physiological and risk periods; pharmacovigilance and toxico-vigilance systems.

STJS 202

Vocational Internship II

(0–0–0–4)

Practical field training in health-related product and service promotion organizations; application of theoretical knowledge in real settings according to university and Higher Education Council regulations.

TTPS 222

Professional Practice II

(0–4–2–4)

Practical implementation of theoretical knowledge in professional environments to enhance applied skills and competencies in medical promotion and marketing.

TTPS 224

Group Work and Skills II

(2–0–2–2)

Teamwork and leadership in organizational environments; problem-solving, communication, motivation, ethics, and professional success strategies in business settings.

TTPS 226

Professional English II

(2–0–2–2)

Reading, interpreting, and composing professional texts in English; understanding international publications in medical promotion and marketing; developing English writing and presentation skills.

TTPS 228

Phytopharmaceuticals

(2–0–2–2)

Introduction to phytotherapy and herbal medicines; production, licensing, and standardization processes; bioavailability and efficacy of herbal drugs; preparation of medical teas and practical examples.

TTPS 230

Public Health

(2–0–2–2)

Basic principles of public health, epidemiology, biostatistics, preventive medicine, medical ethics, and legal frameworks related to public health and community well-being.

TTPS 232

Organizational Behavior

(2–0–2–2)

Human behavior in organizations; psychology and sociology of health services; interpersonal relations, socialization, culture, and coping with stress and behavioral disorders.

TTPS 234

Crisis and Stress Management

(2–0–2–2)

Concepts of crisis and stress in organizations; crisis causes, management strategies, communication during crises, and stress prevention and control techniques.

TTPS 236

Brand and Branding Strategies

(2–0–2–2)

The concept and importance of branding; brand types, brand creation process, packaging, color psychology, and brand personality; strategic brand management in marketing.

TTPS 238

Professional Ethics

(2–0–2–2)

Ethical concepts, regulations, and professional conduct; medical ethics, communication ethics, and rights and responsibilities of healthcare professionals.

TTPS 240

Medical Statistics

(2–0–2–2)

Introduction to statistics and biostatistics; data collection and analysis methods; descriptive measures, probability, and statistical distributions applied to health sciences.

TTPS 242

Health Sociology

(2–0–2–2)

Relationship between society and health; effects of demographic and social factors on health; sociological models of healthcare and health systems in developed countries.

TTPS 244

Health Tourism

(2–0–2–2)

Concept and importance of health tourism; development and marketing of health tourism in Türkiye; factors affecting demand and supply; logistics and sustainability in health tourism.

TTPS 246

Health Services Management

(2–0–2–2)

Fundamentals of healthcare management, organization of hospitals and health systems, national health policies, and management processes in healthcare institutions.

TTPS 248

Market Planning and Research

(2–0–2–3)

Principles and techniques of market planning; demand forecasting, research methods, and strategic decision-making for marketing activities.

TTPS 250

Entrepreneurship

(4–0–4–4)

Concepts and processes of entrepreneurship; creativity, innovation, and business planning; intellectual property, brand management, and business model development.

TTPS 252

Commercial Law

(2–0–2–2)

Basic principles of commercial law; trade enterprises, commercial representatives, agency, competition law, and contracts; rights and obligations in business transactions.

BDN 202

Physical Education and Sports II

(1–1–2–2)

Development of coordination and physical skills through basketball, handball, and other group activities.

GZL 202

Fine Arts II

(1–1–2–2)

Concepts of texture, perspective, and composition; practical studies in visual arts and design.

TTPS 282

Introduction to Diseases

(2–0–2–2)

Overview of major diseases affecting human body systems, including cardiovascular, respiratory, digestive, urinary, reproductive, skeletal, and skin disorders.

TTPS 284

First Aid

(2–0–2–2)

Basic first aid applications for wounds, bleeding, fractures, burns, poisoning, and emergencies; rescue and transportation techniques in disaster situations.

TTPS 286

Professional Project and Seminar

(2–0–2–2)

Preparation of professional reports and presentations; data collection, analysis, and academic writing skills in medical promotion and marketing.

TTPS 108

Labor and Social Security Law

(2–0–2–2)

Legal aspects of labor relations, employment contracts, wages, termination, and workers’ rights in the Turkish labor system.

ODO 030

Volunteering Studies

(1–2–3–4)

Encourages students to participate in community service, social responsibility, and volunteering projects to develop civic awareness and teamwork skills.